Whilst working for Evans Halshaw I had to create an incentive brochure for the sales team. Whoever sold the most got to go to California. This guide was their passport to America, well so I thought anyway which heavily influenced my design. I created a logo to be the focal point of the passport, which was influence by the automotive world and racing, due to the fact they would all be competing against each other. The exterior is based on the UK’s passport and then the inside is USA’s passport depicting the journey they will be going on if they win.