Real Fantasy Leagues is an online portal used to create, manage and follow your own fictional football team, which may expand to other sports. I was asked to create a logo for the company that would encompass sports whilst remaining neutral from teams and countries. This fueled all of my design decisions such as the strong contrasting greens used to represent the pitch, instead of using colours from a team. The overlay graphics on the ball can be changed to suit other sports such as golf, tennis etc. The ‘swoosh’ created by the speed of the ball can be altered to mirror current events, for example the 2014 Brazil World Cup. Finally a shield was used as the primary shape for the logo due to its consistent appearance in the sporting world and the typeface was selected for the similarities it has to popular sporting teams.