Right from the start the bicycles that were produced were high quality and innovative.
Design and create a new sub brand of the Diamondback BMX range based off of market research.
‘What is your favourite part about riding?’
‘It’s the rise in adrenaline and excitement when you’re talking to your friends about the next trick to master and where you will do it’
This inspired my range to be focused around street tricks and the path you take to your next big trick.